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Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched
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A must-read for anyone who dares to imagine the consequences of our current actions
Outside the Box Default:Default Most innovations and startups failCondition: BRAND NEW ISBN: 9780691218892 Year: 2020 Publisher: Princeton University Press Description: Globalization has profoundly shaped the world we live in, yet its rise was neither inevitable nor planned. It is also one of the most contentious issues of our time. While it may have made goods less expensive, it has also sent massive flows of money across borders and shaken the global balance of power. Outside the Box offers a fresh and lively
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